Profile


alexia.jpg

I am a Senior Manager marketing professional with over 20+ years of global and domestic web marketing & product management experience focusing on strategic initiatives to enhance the buyers journey, user experience, in-trial experience as well as drive growth, KPI's, web conversions, revenue and more. Exceptional team member with strong communication skills and leadership capabilities both at the managerial level as well as cross-functional.

Expertise:

-A/B testing
-Agile methodologies and/or Waterfall for requirements, create user stories, JIRA, manage scrum teams and stand-ups.
-Community & blog management/design
-Customer research
-In-trial marketing
-Manage hiring process
-Manage internal software systems/implementation
-Manage three direct reports
-Online product with trial download
-Process documentation
-Scrum Master
-Site optimization
-Stakeholder partnership
-Translation management, Translation budget, Translation forecasting
-User engagement
-Vendor/Agency Management
-Web compliance such as GDPR and EU Cookie law
-Web data analysis
-Web form optimization
-Web marketing which include website redesigns & re-brands,
-Web product & technology management
-Web research
-Web service level agreements

Certifications:

Six Sigma Yellow Belt
ICF Life Coach

Toolbox:

Photoshop | Illustrator | HTML | Visio | Story Maps | Create Wireframes | MS Office | Service Now | Session Cam | iPerceptions | Ethn.io | Survey Monkey | Mail Chimp | Google Analytics | Optimize Web Forms | AB Testing

Additionally, I have a background web/graphic design, wireframes/UX, customer research, AB testing, facilitation of training, training materials & documentation, program & project management.


Specialties:

Web Marketing
Product Management
Relationship Management
Program Management
Project Management
Analysis
Technology Management
Negotiation Skills
Agile Methodologies
Technical Requirements
Customer Requirements
Customer Research
Define Road map Goals
Web & Graphic Design
User Experience Design
Problem Solving
QA
UAT

Software/Language:
Adobe Illustrator
Adobe Photoshop
MS Office Products
Visio
HTML
JavaScript

Education:
Notre Dame de Namur University, Belmont CA

Studied Technology Management & Human Services

 

Experience

Sr. Manager Web & Digital Marketing QlikTech, Inc 2012-Present

Full website responsibilities include website & technology management of new features and functionalities, user experience, customer research, test and target/AB testing, stakeholder management, project/program management, problem solving, organization, site redesign, create strategies and processes for items such as micro-sites and more as well as create agile and/or waterfall requirements.

Cross collaboration with teams from executive team, web development, brand/creative, product marketing, product management, corporate marketing on projects, technology, problem solving and more.

Recent accomplishments — Work with my team to redefine the Buyers Journey as well as re-brand Qlik.com 10/18

Role Responsibilities include:

  • Drive new features and functionality to Qlik.com and other Qlik web properties from concept to completion.

  • Work with Creative/Brand and web agencies on UX/Design for web components/CMS modules

  • Manage web agency relationship

  • Liaise between stakeholders and development to define/write website requirements.

  • Manage end to end Translation Process and budget.

  • Competitive Analysis/Web Research on UX, Marketing and responsive design.

  • Write process/web governance documents

  • Engage with internal stakeholders by assisting them in achieving continued success with content, products, lead gen, features and functionality for the web.

  • Work with creative/development teams to enhance user experience through research, A/B testing along with data analysis

  • Co-manage product launch/releases for the web

  • Manage three direct reports

  • Oversee and manage the ServiceNow web queue

  • Govern web properties and explore ideas on how to better Qlik.com and other Qlik sites from a user experience outside in approach vs. inside out approach.

  • Data analysis; review web stats, web queue stats, lead conversion, review user sessions recorded via Session Cam as well as review heat/click maps and more.

  • Partner with Sr. Director of Web Marketing in developing ongoing web strategy/web road map for Qlik.com

  • Aligning customer requests with product road-maps for development teams and ensure the best overall user experience whenever possible.

  • Assist in overall site management to help optimize and improve the overall user experience and website.

  • Other miscellaneous duties as it relates to web/technology management.

Web Product Manager: Autodesk 2010-2012

Drive new features and functionality to Autodesk.com software trial download experience.  Work with internal stakeholders to drive projects.  Use Agile methodology in development sprints/scrum teams documenting requirements, create personas and story maps. 

Relationship manager to multiple internal stakeholder groups.  Define corporate roadmap initiatives & goals for area of product ownership. 

Customer research through interviews and live interaction experience.  Apply customer research findings to the trial download experience.

Web Product Manager/Business Analyst:
Franklin Templeton Investments2005-2010

Manage Interwoven Team Site CMS system, development release cycle for projects, liaise with internal customers for web content updates, and manage web production.  Create business process documentation.  Define CMS and business and functional requirements for web organization (waterfall).  Design, create and test new web marketing concepts for public website.  Define roadmap goals.  Relationship management for internal stakeholders; marketing, development and web team. 

Experience prior to 2005:
Available on LinkedIn: www.linkedin.com/in/alexianeves/